Why Your Customers Love Case Studies
Let’s face it, the phrase “in this hypothetical example” does NOT carry the same weight as “in this real-world example.”
Your ideal customers don’t want theory…they want facts.
Case studies are a great way for any business to demonstrate a problem one of their customers experienced, and how their product or service helped that customer solve his or her problem.
After all, people aren’t interested in products or services, they are interested in solutions.
How to Write a Great Case Study
I hope you contact me to write your case study, I really do. Which is why I’m going to crack the vault a bit and give you a few of the key components that any great case study must involved.
1. The problem
You need a problem, and you need a big problem. The problem you solve should be so big that your ideal customer spends a lot of their time and/or money trying to solve it.
If they can’t sleep at night because this problem is bugging them, or they can’t concentrate at work because they are constantly burdened by it, then you’ve got a great problem to solve.
Even if the problem doesn’t seem that daunting to you, I’ll help you make it seem like an insurmountable obstacle that can only be overcome with the help of the product or service you offer).
2. The Frustration/Embarrassment/Stress of this problem
Reinforce to your audience why their big a=* problem is such a big deal. Make it hurt. Make it painful. Make it where your product is the only solution that can possibly meet their needs. Push the button, pull the heartstrings, make them sweat just thinking about the problem.
3. The light at the end of the tunnel
This is simple. It’s where you turn the corner, and turn this problem into something that can actually be solved using your product or service.
4. The solution
This is where you present your product or service as the only adequate solution to their problem.
Again, don’t get technical here and blow the sale by discussing all 3,000 features of your product. Instead, focus on how it THE comprehensive solution to your customer’s problem.
Customers buy with emotion and justify with logic, and they will do the same for your product or service, so don’t forget that!
Do You Want to Make Your Product the BEST Answer to Your Customers’ Problems?
If so, then a case study is the way to do it. If you would like to learn more about how I can help you craft the perfect case study for your product or service in the golf industry, then contact me here.