Why Write a Direct Response Sales Letter?
Direct response golf sales letters (or sales pages) have been proven time and time again to be one of the most effective methods to move someone to take a desired action (often to pull out their credit card and buy something, or to request for information for expensive or high ticket items).
The truth is that a sales letter that is written using direct response copywriting principles is an incredible selling tool that can bring in a flood of new clients to your golf industry business in a very short period of time.
It’s your sales pitch in print. It’s a low pressure pitch that’s infinitely scalable. While a sales rep can really only pitch one prospect at a time, a well-crafted sales letter distributed to a targeting mailing list has the ability to reach thousands of potential customers simultaneously.
But You Have to Get it Right…
Writing a cheesy sales letter that simply states you have the best or cheapest product in the world isn’t going to cut it.
“The best copywriters in the world mix statistically proven conversion principles with the art of persuasive writing for a perfect sales cocktail.”
It’s not an easy thing to do, which is why most companies hire a freelance copywriter to get the job done.
Why Hiring a Golf Copywriter to Write Your Sales Letter is a Smart Move for You
Industry insights and experience are incredibly important when it comes to sales letter copywriting. You could hire a great copywriter that writes in a variety of markets, but if they have little to no experience writing and working within the golf industry the copy would likely come off as disconnected; using the wrong “golf lingo.”
I’ve seen sales letters and magazine print ads written by well-respected copywriters that simply miss the boat when it comes to establishing that instant, meaningful connection that is required to produce effective copy in the golf industry.
If you plan on hiring a copywriter to write a sales letter for your golf company, I encourage you to contact me and let’s talk about your project. When you combine a writer that knows how to write in order to persuade prospects to take the desired action, and has extensive experience writing and working in the golf industry, good things happen!