These Marketing Techniques Will Position Your Product or Service as the Perfect Solution to Your Customers Most Urgent Problems
Forget about “getting customers.” With the proper use of copywriting as part of your golf content marketing strategy, you won’t need to “go after” or “get” customers…you’ll actually be able to attract them to your brand.
To learn how you can increase your organic search traffic, build your brand, and increase your sales with content marketing & blogging click here.
Sales letters come in all shapes and sizes, and are when well-written are extremely good at getting potential customers to pull out their wallet, and fork over their credit card information for the product or service you are selling.
If your sales aren’t where they need to be, consider creating a new sales letter to fire up your ideal prospects, and force them to take action. Learn more about how sales letters for the golf industry work here.
Are you planning to build a series of landing pages for your product or service? If you are using any form of paid advertising to drive traffic to landing pages (banner ads, pay per click advertising, magazine ads, etc.), then it is critical that you work with a copywriter who understands the golf market, and can provide your company with the perfect message to increase conversion rates.
By doubling your conversion rates, you can cut your customers acquisition costs in half. Click here to find out how.
Press releases are a cost effective way of spreading news or making announcements on behalf of your company. It could be a new product launch, developing a new strategic partnership, or creating awareness for an upcoming event.
In addition, many online press release websites are powerful, as they have build in traffic, and also rank well in the search engines (great for SEO). If you’d like to learn more about how a press release can help your golf industry company stand out, click here.
If you have a list of leads or customers, and are not marketing to them via a sequence of carefully crafted follow up emails, then you are leaving a pile of revenue on the table. Email marketing can help solidify relationships with existing customers, as well as promote products and services as you see fit.
For more information on email copywriting, and how it directly correlates to getting more customers, and increases your current spend per customer, click here.
Whether it’s a print newsletter or electronic newsletter, it’s important to continue to give your clients valuable, engaging content on a consistent basis in order to build trust, rapport, and customer loyalty. If you do not currently offer a print or electronic newsletter, or are looking to revamp your current golf newsletter, read more here.
White papers are an integral part of any B2B lead generation and sales campaign. If you are a golf company that sells your products or services to other companies, then a white paper can be one of the most effective, automated commercial sales tools you can have in your arsenal.
If you’d like to find out how to position your company as the authority within your industry, and stand out from your competitors while increasing the automation and lowering the cost of your sales process, and get those massive commercial orders to help your company grow and thrive, click here.
A case study is a document, typically 1-2 pages long that illustrates a problem one of your customers had, and how your product helped solve that problem. This positions your product or service as the perfect solution to the problem your key prospects face, and shows how your product was able to effectively solve their issue.
To learn more about how case studies can increase your credibility, and establish your company as the right choice for your ideal customer, click here.
With print advertising, there is a fine line between success and failure, and the surest way to shoot yourself in the foot is by hiring someone to write your advertising copy that doesn’t use correct golf lingo, and is not capable of establishing a meaningful connection with the golf market.
The last thing that you want to do is pay thousands of dollars for an ad placement, and skim over the most important part; which ensuring the content of the ad will connect with your target audience, and persuade them to take the desired action.
To learn why you shouldn’t hire just anyone to write your golf ads, click here.
Are you planning to shoot an online video or TV commercial for your golf business in the near future, but need help getting the ideas in your head onto a piece of paper? Making sure your video script is crafted by a professional copywriter who understands the power of persuasion is essential to determining the success or failure of your video.
To learn more about video scripts, including the top 3 mistake companies make when writing their script, click here.