I’m a golf copywriter, so obviously this post is going to be a bit self-serving. So let’s go ahead and get that out of the way.
That being said, if you’re a golf company owner or marketing executive looking to hire a copywriting or content specialist, it’s absolutely critical that you hire someone who plays golf, and has a deep and thorough understanding of the game.
1. Golfers are Insanely Passionate
I’m a golfer, and we are a passion bunch of people. We know our stuff, and don’t like it when someone who doesn’t know what they are talking about tries to act like they do.
2. Golfers can be Finicky
I can say this because I am too. We can be very particular, and one small slip in your content or copy can cause us to hit the proverbial “back button” pretty quickly.
You better hire a writer that knows the golf market, and can quickly grasp the products and services your company provides to your particular niche of the golf sector.
3. It’s Obvious When a Writer Doesn’t Have a Deep Understanding of the Game
This one drives me nuts. Terminology is HUGE in any market, and golf is no exception. The copywriter you hire better know the following:
- It’s called a golf course. Not a golf field or anything else that sounds ridiculous.
- You shouldn’t have to explain to your golf writer the difference between a draw, fade, hook, slice, cut, power fade, sweeping draw, etc.
- A golf bar is called The 19th Hole.
- Would you rather learn how to “knock your tee ball straight and far down the fairway,” or “smash a 290 Yard Power Fade into a tight, tree-lined fairway?”
Terminology, lingo, and context are very important. If you’re selling a golf product or service, your written marketing materials better speak the language!
4. You Don’t Have to Train Your Freelance Writer
This one is similar to the point above.
Sure, you’re going to have to educate any freelance copywriter about the specifics of your product or service, but a copywriter or freelance content writer that has a thorough understanding of the golf industry will be able to pick up on any product or service quickly.
Ok. End of Rant
It drives me crazy when I see golf website copy, or any other marketing materials that were clearly not written by someone who understands the game.
If you’re producing marketing materials in the golf industry, make sure you hire a freelance copywriter than won’t commit any of the above golf marketing sins.